When looking at direction, before development of a System, you have to think about the consumer. This should play very heavily in the minds of those that do the pre-development … the direction of the development.
So where does it begin? There are heaps of things I would suppose … you have to get inside the head of the consumer, you have to target a specific type of consumer, you have to know your market place, research the latest movements amongst that market place … etc etc.
In our line of work, generally, it will involve computers somewhere. Most hopefully, that will be without a doubt.
I have had a couple of ideas lately that while definately not unique, are still going to change the way the industry we work in … works. It’s going to mean getting in front of the competitors in a big way, unless they’re doing the same thing. It’s also going to mean a new kind of website. Not new to the web, but new to our industry.
I may be barking up the insanity tree, or the hopeful tree, or the tree that will lead to just another couple of ideas on the wayside. But right now, I think not.
So we’ll see.
If you have a computer, where’s the best place to beat the competitor? At the beginning. I must confess, this thought probably was sparked by an article talking about how Google is taking over the desktop. This led me to think about how to use the internet without "using" the internet. A great mindset to have the consumer gain. Imagine being able to search for "stuff" without being on the net. You just have to have your computer on. No going to a website (that happens after the search), no firing up IE or Firefox (or Opera/Mac Stuff (you know what I mean Brett :))) … but being able to access information RIGHT NOW from the desktop. Single click.
It’s gonna rule. RULZ.