PayPal’s Biggest Secret

I’m at Innovate09 right now.

That's A Big Diet Coke You want to know the best thing about PayPal?

The new APIs are amazing, and are the tools to a wonderful kingdom of Scrooge McDuck Money Swimming, but that’s not it.

The direction is encouraging, and obviously well thought out, but that’s not it.

It’s not even that they gave us all a netbook yesterday (Wowza!).

The best thing about PayPal, and it’s their best secret too, because you don’t know about it until you meet them.

The best thing is that they notice you. They talk to you.

I’m sitting in the Code Pit coding away, watching a whole bunch of PayPal folk. They’re sitting with developers mulling over code, listening to a new sales pitch from another dude with a great idea, and walking about making conversation, real conversation.

That’s the best thing about PayPal. I’ve talked about it before, and it’s as true now as it was then.

PayPal Notice You.