I’m going to scramble out on a limb like Toto the Monkey.
Robert Scoble has mentioned (in a good post by Louis Gray here) that he’s scared about people not understanding the many Social Services around today (please correct me if I’m wrong).
A good tool will solve this. FriendFeed (and the others) should invest in the creation of a Tool that will bridge the gap of their Service and the public awareness.
For me, the Tool that caused me to _get_ FriendFeed was twhirl. It allowed me to see what was happening, from a desktop app.
I think the web services need to examine more carefully the importance of a desktop app to bridge the gap between them and the world.
It doesn’t have to be a desktop app, but that’d be the first context I’d pursue.
Should the Social Web Services spend more time on a Tool to bridge the gap between them and the general public? And should they care?